KEASS CREATIVE GROUP is a global firm providing integrated services and products within the sectors of creative education, design, and innovation management. The group comprises several companies and initiatives, engaged in education, research and innovation partnerships, commercial design and service delivery internationally.
Founded in 2004, KEASS is based in London, with locations in China, Europe and Africa, and clients across the world. As a collective of designers, artists, educators and innovation management talents, every professional at KEASS is a partner, sharing their own field of expertise and experience with the wider group, through collaborative practice, inspiring new possibilities and projects across all areas of engagement.
INTERNATIONAL ACADEMY OF ART + DESIGN
In partnership with leading Chinese and international academies, International Academy of Art & Design (IAAD) provides opportunities for students to develop the creative and conceptual skills and understanding required in today’s creative industries, and the continuously changing global environment. IAAD is currently developing preparation programs at UG Foundation and Pre-Master’s levels, intensive short courses, and industry focused professional training and development.
IAAD delivers contemporary practice-based creative education, developed by experienced academics and professionals, to enable students to progress to degree programs in leading academies in the UK, and beyond, to careers in the creative industries. Based on more than 10 years experience of delivering British creative education in many of China’s best universities, our programs offer unique, advanced teaching concepts.
IAAD is a learner-centred institution, providing an exceptional education and life-changing experience for students. We demonstrate quality and excellence in every aspect of our operations. We are growing while continually improving, and being innovative and results- oriented. We promote a cooperative team spirit and a positive "can-do" attitude.
URBAN STREAM ARCHITECTS & DESIGNERS
Urban Stream is a design consortium, made up of designers, architects and planners from diverse backgrounds and committed to the continuing pursuit of excellence in all aspects of design. We collaborate with our clients across Europe, Asia and Africa to create innovative, immersive and sustainable environments. Urban Stream plays the role of taking challenges in designs of different scales which varies from as small as designing a boutique lounge bar to as immense as planning a majestic urban city.
Driven by interdisciplinarity from 50+ team-based professionals in Europe, Asia and Africa, we carry our unique value of “Think global, act local.” From office to office across the globe, we are not only orienting our designs on tangible human senses, but also sharing our diversities of human imaginations. We are endlessly mastering technologies and exchanging new ideas with local communities, institutes and stakeholders in order to create a beautiful, yet sustainable, environment.
Furthermore, our experiences in LEED consultancy and low carbon city planning have allowed us to utilize our own strategies for better and smarter technologies and designs; thus, our skills and knowledge in sustainable designs can also be integrated into space management for infrastructures, landscapes and cities.
KEASS CREATIVE AWARDS
As a knowledge-intensive field, creative industries have very important strategic significance to China, a country which is in industrial restructuring.The creative industries in China have been developing rapidly in recent years. However, China’s creative industries are still facing problems that hinder future development. The lack of creative talents, challenges in the education system, and many other factors prevent the healthy development of the Chinese creative industry.
In order to encourage outstanding creative young Chinese students and to provide a platform for them in the industry, KEASS Creative Association has launched the Keass Creative Awards (KCA) in 2011, which is a serial of awards specifically for the British creative education. The KCA is funded by the Keass Creative Association and its partners. KCA Committee is responsible for the KCA management and operations.
KEASS INTERNATIONAL CREATIVE EDUCATION FORUM
The contemporary cultural and creative industries are no longer just concepts, but a reality – a reality that presents huge economic benefits. Increasingly, and over recent years, China is undergoing an economic and structural transformation from a manufacturing country to a country led by the cultural and creative industries. In the transformation process, the output value of the cultural and creative industries represents dramatic growth. Many enterprises, especially the traditional manufacturing and processing enterprises in the coastal area, are increasingly prioritising the attraction and retention of creative talent. However, compared with other countries with developed creative industries, China still faces significant challenges, amongst which a severe shortage of creative talent has become a major obstacle of the development of creative industries.
In order to improve the core competitiveness of China’s cultural and creative industries, “creative education” has a primary and urgent role to play, both in terms of revolutionizing the modes and methods of creative thinking and learning. The UK was the first country in the world to propose and promote the concept of the “creative industries”, and it remains one of the world’s creative hubs. The character, principles and methods of its creative higher education are worthy of reflection and reference for China’s higher education system, in achieving its longer-term aims.
The 4th Keass International Creative Education Forum is an academic exchange event jointly organised by the Keass Creative Group and Sichuan Fine Arts Institute, with a fully support from the Cultural & Education Section of the British Consulate-General, and the Welsh Government. It builds on the success of the first three Keass Creative Education Forums. It will gather experts and scholars of leading art academies, creative industry practitioners, and elites from various professional design industry associations, from both China and Europe. The discussion theme of this forum event is “The role that creative education can play in the transformation of the creative industries”. Forum proceedings will be documented in book form.